While they can be extremely useful in order to categorize content and make it more discoverable, they can also be easily abused. There is absolutely no reason to #hashtag #every #word. Learn how to use hashtags correctly.
While most content marketers have the written word down pat, many are still ignoring the two newest and most popular forms of visual communication – emojis and GIFs. But your brand can’t just throw out a thumbs up or two. You need to really understand how they work for your company and how to use them correctly.
Since the advent of search engines, the importance of SEO has only increased. But in order to stay ahead in the competition, you have to be aware of the challenges faced in the industry. So let’s take a look at some primary SEO challenges that your business will likely face and how to overcome them.