While they can be extremely useful in order to categorize content and make it more discoverable, they can also be easily abused. There is absolutely no reason to #hashtag #every #word. Learn how to use hashtags correctly.
While most content marketers have the written word down pat, many are still ignoring the two newest and most popular forms of visual communication – emojis and GIFs. But your brand can’t just throw out a thumbs up or two. You need to really understand how they work for your company and how to use them correctly.