Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. And while building your online presence can be time consuming and frustrating, it’s not something to be taken lightly.
Since the advent of search engines, the importance of SEO has only increased. But in order to stay ahead in the competition, you have to be aware of the challenges faced in the industry. So let’s take a look at some primary SEO challenges that your business will likely face and how to overcome them.
Brands have long used the purchasing funnel to think about consumer touch points. However, this antiquated metaphor doesn’t tell us much beyond superficial information, as it doesn’t capture the shifting nature of consumer engagement and new digital marketing tactics. Thankfully, there are some brands that are effectively embracing these changes more than others. And your company can piggyback on their successes.