digital branding

4 brands winning the online branding race and practical ideas you can copy

4 brands winning the online branding race and practical ideas you can copy

Brands have long used the purchasing funnel to think about consumer touch points. However, this antiquated metaphor doesn’t tell us much beyond superficial information, as it doesn’t capture the shifting nature of consumer engagement and new digital marketing tactics. Thankfully, there are some brands that are effectively embracing these changes more than others. And your company can piggyback on their successes.